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I had the pleasure of working on this Pokémon GO Ad with the team from Jam VFX. The advert celebrated new arrivals in the game and featured branded Pokémon trucks delivering “Pokéballs” over the Christmas season.

The final piece mixed full CGI shots and 3D comps over matte-painted footage.

Working with the CGI team, the job involved a lot of look dev, modeling, animation, texturing, lighting, match-moving, and rendering all the 3D assets with the right passes for compositing.

The main tools I was involved with during the production were Cinema 4D, X-Particles, Redshift, Photoshop, Illustrator, and After Effects. Additional tools used by the team included PF Track and Flame for tracking and compositing.

Production Company: Jam VFX

Agency: Maverick Media

Creative Director: Joe O’Connor

Producer / Account Handler: Shirly Bumaguin

VFX Creative Lead: Mark Robinson

CGI Creative Lead: Ton Bartrolli

VFX EP: Jordan Andreopoulos

VFX Line producer: Angus Berryman

Grade: Dave Ludlam

Year: 2020